Software download statistics

My download report for the last 2 weeks, looks impressive, but what does it mean?
Report for - Modbus - PLC Simulator






Report for - DIP Switch






I will have to come back in a month's time and compare.
Statistics are gathered from these 2 URLs on a 3rd-party download site called BrotherSoft. (nope, not related to Broederbond)
I need to turn this all into a marketing window.