What to sell in a thunderstorm

I have been putting off writing about this topic for some time now, probably for too long.
The current context for most of us is coronavirus and working from home. A sudden reliance on remote working tools and the internet has been surprising. Surprising mainly in that the tools work better than we imagined they would under strain. I work at a company that provides such a tool. I tend to never write about my workplace online much. I mean you can google it and find my CV online and find out for yourself. But we all sign non defamatory clauses in one way or another, and to be fair, I've never worked for long at any company that I did not like or thought any evil of at all. but, my point, is that to blow the trumpet requires timing.

This is the corporate logo, as it looked about 3 years ago. Before I joined a great team. I'm going to share a communique from a guy who is amongst the best bosses I have ever had, on the topic of marketing your product at what feels like the worst possible time.

Somebody said this week “There’s a thunderstorm and we’re selling umbrellas!”. What does that mean for how we show up in sales conversations or marketing media? How do we be empathic and sensitive to the gravity of the situation, but at the same time take the opportunity to seize the moment? If we want to be part of a movement that effects positive change within the world, the time is now. If we want to make a name for ourselves, the time is now. If we want to differentiate ourselves, the time is now. Ethos and empathy can be differentiating.

Anyway, there you have it, I think RealVNC and their new Connect product have a winner solution. It's the most secure and simultaneously simple to set up remote desktop access tool. No VPN, just use our cloud, and add a 2FA token of the favourite type, and get back to business.

My input in all of this? Well I love working here, as I have in every job I have held down. I feel that since I am a Test lead on this, while, I'm not able to support you on the product, I can vouch for it's quality.

Give our sales team a ring, you get a free demo (home user mode.) And you can carry on using the demo mode alongside the extra corporate subscription once you sign on. https://www.realvnc.com/en/connect/home/ <== Link to the hard-to-find free account setup page.